An Online Portfolio 

 

 

Welcome to the Wild Buffalo’s Volunteer Event Promotion (V.E.P) Team!

 

 

 

V.E.P Team’s Overall Philosophy

 

The aim of this team is to increase the knowledge, support, and attendance rates for the events and shows produced and held by the Wild Buffalo, while at the same time giving the volunteer many great perks and benefits! We are more than excited to team up with you!  

 

 

Volunteer perks/benefits:

 

Each member will be given his or her own V.E.P membership card. This card is non-transferrable among people – meaning it cannot be passed around among friends. (There will be a permanent guest list at the door so upon presenting this card you will also have to confirm you are a member with another form of identification.) This V.E.P card will enable each member to have:

 

• Free admission to all of the Wild Buffalo’s shows/events. 

• V.E.P line-free entrance into any of the Wild Buffalo’s shows/events.

• Half off 3 drinks per show/event. 

  • Other various specials on drinks will come up as well.

 

 

Volunteer Requirements:

 

To be eligible for all/any of the perks this membership offers each volunteer will be responsible for the following:

 

• Following/liking The Wild Buffalo on various social media platforms.

• Inviting all Facebook friends (from Bellingham) to designated shows and events held by the Wild Buffalo.

• Create/share multiple posts on Facebook/Instagram describing the upcoming events/shows.

  • A month before the show, two weeks out, one week out, day before, day of show.  

•  Pass out handbills promoting the Wild Buffalo’s shows and events

  • On Western’s campus as well as after events/shows held at the Wild Buffalo.

• Attending some of the bi-weekly promotional meetings down at the Wild Buffalo (pizza will be provided!) 

 

Current weekly events held by The Wild Buffalo:

• Every Monday – Lip Sync Battles

• Every Wednesday – 90’s night w/ DJ Boombox Kid

• Every Thursday – 100 night (Hip-Hip/Rap/Trap/R&B)

 

Shows are TBA via the Wild Buffalo’s website calendar as well as social media pages.  

 

 

Promotional Presence

 

We are guiding towards each promotional member on our team maintaining his or her voice, personally as well as on social media. It is important to engage in your various social media networks with creative personal posts that will engage with the desired target audience.  With that said, simply re-blogging or sharing promotional posts are important, but that alone will not fully engage your network to its highest potential. It is encouraged to be creative in your posts to create more engagement and interest among your network(s).

 

It is also very important to always keep in mind and work daily in expanding your network socially, both via social media as well on a personal basis. Adding more people and contacts to your network will ultimately make your social media experience all that much more enjoyable. Interacting is also crucial; “liking” and commenting back on what people post that is related to your own promotion.

 

When commenting and answering questions keep it relatively simple and light. Leave any questions that require major information or insider knowledge to the official page. Make sure to never refer to the Wild Buffalo as “us” or “we”, just to avoid any confusion of someone being misrepresented or identified as an official representative. Also please refrain from creating any profile or page that would represent the Wild Buffalo officially on the company’s behalf. Make sure to also never say anything that could be perceived negatively or offend someone else. Remember to present yourself well, online and in person, as you are now representing the Wild Buffalo from a promotion standpoint.   

 

Most importantly we’d like to welcome you to the team. Thank you for your upcoming support. Each of you are a big part of this team, shaping the promotional movement we are aiming for. The remainder of this packet will outline the requirements or duties of the volunteers, the perks/benefits they will receive, and some promotional tips & tricks

 

 

Tricks & Tips

 

Facebook Tips:

 

• Follow and like posts from the Wild Buffalo’s social media outlets. (Facebook, Instagram, Twitter, Snapchat)

• Engage with other V.E.P member’s posts.

• When posting on your wall or re-sharing a post, be sure to add something unique, add personality to separate your post from others.

• Always comment in a positive way on page posts.

• Posts with less than 80 characters get 23% more interaction.

• Using emoticons increases comments by 33%.

• Questions get 100% more comments.

• Specifically tag friends in posts you make that you feel they would be interested in.

• Always attach some of kind of media with posts (images, videos, links, etc.)

• Whenever creating or re-sizing images, set to default to 800px x 600px to be universally compatible for feeds on mobile, tablet, and desktop devices.

• Always save and upload photos in .png format for hi-res. Using .jpgs always have photos appear somewhat pixelated.

• Encourage people to like the Wild Buffalo on Facebook.

 

 

 

Wild Buffalo’s Facebook events:

 

• Always click “Going” to all of the Wild Buffalo’s events (even if you’re not)

• Use invite all browser extensions / add-ons to make sending invites easier.

• Post media related to the upcoming event or headliner on the event page.

• Keep popular conversations alive as they will jump to the top of news feeds and provide constant notifications to users subscribed to the discussion.

 

 

Instagram

 

• Follow @wildbuffalo.

• Like Wild Buffalo’s posts.

• Comment on posts made from the Wild Buffalo’s Instagram.

• Tag @wildbuffalo in photos from events

• Instagram videos create two times more engagement than instagram photos.

• Unlike Twitter or Facebook, having multiple hashtags increases the reach of your photos/videos on Instagram (11 hashtags the golden number)

• Encourage people to follow @wildbuffalo

 

Twitter

 

• Follow @WildBuffalo on twitter.

• Favorite and retweet the Wild Buffalo’s tweets.

• Use hashtags to tag events or trending topics that could be related to the event.

• Peak Twitter time is between 1pm-3pm.

• Engagement is 200% higher for tweets with images.

• People are 21% more likely to respond to a question.

• 86% RT rate for tweets with links.

• Engagement is 17% higher for tweets with less than 100 characters.

• Encourage people to follow @WildBuffalo

 

 

Snap Chat

 

• Follow @wildbuffalobham on Snap Chat.

• On your Snap Chat post pictures of flyers and handbills on your story so you’re Snap Chat friends are able to see upcoming events and shows.

• Create engaging and creative captions for these snaps.

• Make sure to snap shows/events you attend, post them to your story and send them to your friends mentioning the Wild Buffalo.  

 

 

Contact

 

With any immediate questions or concerns please contact Zack Fijal at (360) 296 3614 or at fijalz@students.wwu.edu. Also feel free to respond and ask questions directly to Zack via Facebook messaging or through the team’s Facebook group page once you’ve been admitted.

 

Welcome to the V.E.P Team!